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This week I have the special opportunity to review Go for No!, written by Richard Fenton and Andrea Waltz and the tenth of fifty-two books in the 52 Personal Development Books in 52 Weeks series.

As a disclaimer to my previous posts on this book, I’m probably not the best person — being that I’ve never been in sales — to provide a real-world review of the book. However, the concepts are easy enough to grasp if I ever need to present a business plan, etc.

Does it have personal development applications? Yes…with a stretch ;) . Interestingly, the one concept from the book which became the “golden nugget” for me wasn’t even part of the book’s lesson. And that is visualizing myself having a meeting with a future successful version of myself 10 years down the line and picking his brain.

As far as a content-rich book, I think it’s lacking. The authors use the entire storyline to stretch a sales concept that could be summarized in one sentence: make goals to fail big and fail often. But notwithstanding, if you’re in sales, this should be required reading. And it may just be the one piece of information that you need which will bring you wild success.

If this is the information you’ve been waiting for, then the $12.00 purchase for that tid-bit is a no-brainer. Otherwise, look elsewhere.

Go for No! is the tenth of fifty-two books in Life Training – Online’s series 52 Personal Development Books in 52 Weeks.


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